I was forced to take a day of PTO today because I had accrued too many hours. So, while at home, I decided to customize a WordPress theme for my site. Wha-la…you’re on it. Nonetheless, while working on it I watched an episode of “Ellen”. One of her guests was the “Old Spice” guy. You know, the guy who talks incredibly fast and pitches the oldest hygiene product on the modern shelves. I have seen the commercials and I thought they were great. But, my initial thought was that people will either love them or hate them. Turns out, more people love them. Did not know this until today…but, the commercials were shot in one sequence. So, everything you see happening was actually happening on set. That actually makes the process more impressive to me.
All of this to say…this is a brilliant marketing move for Old Spice. They are getting a viral response and it bodes well for a company that has made few changes over the past 20 years. This is an example of not only smart war-room strategy but also doing a good job of leveraging social networks, etc.
As another interesting note to this story, the actor in this piece is former NFL football player, Isaiah Mustafa and has his own Wikipedia page and can be found on IMDB.